User Experience
Leading Questions
Plain English
Questions that push users toward a certain answer.
Definition
Leading questions are questions phrased in a way that suggests a particular answer.
In practice
Often unintentionally used in interviews or testing, skewing results.
The reality
They are one of the most common sources of glossaryBiasBias is a systematic distortion in thinking or data that affects the accuracy of research or decision-making.Open glossary term in serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What are leading questions?
Questions that suggest a specific answer.
Why are they a problem?
They glossaryBiasBias is a systematic distortion in thinking or data that affects the accuracy of research or decision-making.Open glossary term user glossaryResponseA response is the data or result returned by a server after receiving a request.Open glossary term.
How do you avoid them?
Ask neutral, open-ended questions.
What is an example?
‘Did you find this easy?’ instead of ‘How was this experience?’
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