Strategy
Structured Data
Also known as: schema markup, schema data & machine-readable markup
Plain English
Organising content so glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term can understand it.
Definition
Structured glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term is a standardised format used to organise and label content so it can be easily understood by glossarySearchSearch is the functionality that allows users to find content or information by entering queries. It relies on indexing, metadata, and relevance algorithms to return useful results.Open glossary term engines and AI glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term.
In practice
Used to enhance glossarySearchSearch is the functionality that allows users to find content or information by entering queries. It relies on indexing, metadata, and relevance algorithms to return useful results.Open glossary term results with rich snippets, improve glossaryIndexingIndexing is the process of organising and storing content in a way that makes it searchable and retrievable. It enables systems to quickly locate relevant information based on queries.Open glossary term, and provide clearer glossaryContextThe surrounding conditions that shape behaviour and decisions.Open glossary term to machines.
The reality
Without structure, content is harder to interpret, even if it is high quality.
Also known as
schema markup, schema data & machine-readable markup
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is structured data?
Structured glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term is a way of glossaryLabellingLabelling is the practice of naming content, categories, and interface elements in a way that is clear and meaningful to users. It directly affects how users understand and navigate a product.Open glossary term content so glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term can understand it.
Why is structured data important?
It improves how content is interpreted and displayed in glossarySearchSearch is the functionality that allows users to find content or information by entering queries. It relies on indexing, metadata, and relevance algorithms to return useful results.Open glossary term.
Where is structured data used?
In websites, glossarySearchSearch is the functionality that allows users to find content or information by entering queries. It relies on indexing, metadata, and relevance algorithms to return useful results.Open glossary term engines, and AI glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term.
What does structured data enable?
Rich results, better glossaryIndexingIndexing is the process of organising and storing content in a way that makes it searchable and retrievable. It enables systems to quickly locate relevant information based on queries.Open glossary term, and improved glossaryContextThe surrounding conditions that shape behaviour and decisions.Open glossary term.
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