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Information Architecture

Metadata

Plain English

Information about content that helps organise and find it.

Definition

Metadata is that describes and provides information about other content, such as titles, descriptions, tags, and attributes. It supports organisation, , and content management.

In practice

Used to structure content in , enabling , sorting, and improved functionality.

In context

It is invisible until something depends on it (a filter, a related-items module, a migration), at which point every gap in it becomes a visible bug.

The reality

Good metadata is invisible but essential - without it, quickly become hard to manage and navigate.

Compared with

Metadata vs Content

Content is what users read. Metadata is what the reads to decide where content appears, what it relates to, and how it is found. Most work is metadata work.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is metadata?

Metadata is that describes other content.

Why is metadata important?

It helps organise, manage, and retrieve content.

Where is metadata used?

In content management , , and databases.

What are examples of metadata?

Titles, tags, descriptions, and categories.

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Previous feedback

I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer