Artificial Intelligence
GEO (Generative Engine Optimisation)
Also known as: GEO, Generative Engine Optimisation, Generative Engine Optimization, AI search optimisation & AI search optimization
Plain English
Making your content easy for AI to understand and use.
Definition
GEO is the glossaryProcessA process is a defined sequence of steps used to achieve a specific outcome.Open glossary term of optimising content to be surfaced, cited, or used by AI glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term such as glossaryLarge Language Model (LLM)A Large Language Model is an AI model trained on vast amounts of text data to understand and generate human-like language.Open glossary term and generative search experiences.
In practice
Used to structure content so it is clear, authoritative, and easily retrievable by AI glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term, often through semantic glossaryClarityClarity is how easily users can understand what is happening and what they need to do.Open glossary term, glossaryStructured DataStructured data is a standardised format used to organise and label content so it can be easily understood by search engines and AI systems.Open glossary term, and strong information architecture.
In context
It becomes a live concern when analytics show flat glossaryTrafficTraffic refers to the number of users visiting a website, app, or digital product over a given period.Open glossary term and rising brand mentions. People are getting your answer without arriving at your page.
The reality
Unlike glossarySEO (Search Engine Optimisation)SEO is the process of improving a website’s visibility in search engines like Google through content, structure, and technical optimisation.Open glossary term, you cannot control ranking. You can only increase the likelihood of being understood, trusted, and reused by AI.
Compared with
GEO vs SEO
glossarySEO (Search Engine Optimisation)SEO is the process of improving a website’s visibility in search engines like Google through content, structure, and technical optimisation.Open glossary term optimises to rank in a list of links a person then clicks. GEO optimises to be retrieved, quoted, and cited inside a generated answer. SEO competes for position; GEO competes for inclusion, and often without a visit.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is GEO?
GEO is optimising content so AI glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term can find, understand, and use it.
How is GEO different from SEO?
glossarySEO (Search Engine Optimisation)SEO is the process of improving a website’s visibility in search engines like Google through content, structure, and technical optimisation.Open glossary term focuses on glossarySearchSearch is the functionality that allows users to find content or information by entering queries. It relies on indexing, metadata, and relevance algorithms to return useful results.Open glossary term rankings, while GEO focuses on being used in AI-generated glossaryResponseA response is the data or result returned by a server after receiving a request.Open glossary term.
Why is GEO important?
More users are getting answers from AI instead of traditional glossarySearchSearch is the functionality that allows users to find content or information by entering queries. It relies on indexing, metadata, and relevance algorithms to return useful results.Open glossary term engines.
How do you optimise for GEO?
By creating clear, structured, glossaryContent AuthorityContent authority refers to how trustworthy and credible content is perceived to be by search engines, AI systems, and users.Open glossary term with strong glossaryContextContext is the set of surrounding conditions that shape how someone behaves and decides, including their goal, their environment, their time pressure, and what happened immediately before. The same action can mean different things in different contexts.Open glossary term and relationships.
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Artificial Intelligence
Large Language ModelRetrieval-Augmented GenerationInformation Architecture
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