Strategy
Digital Strategy
Plain English
A plan for how digital supports business goals.
Definition
serviceDigital StrategyDefine clearer priorities, align teams, and turn digital strategy into something useful for product, service, and delivery decisions.Open service is a plan that defines how digital products, glossaryServiceA service is a component or function that performs a specific task within a system.Open glossary term, and glossaryChannelA channel is a source or pathway through which users arrive at a product, such as search, social media, paid ads, or direct traffic.Open glossary term are used to achieve business and user goals.
In practice
Guides decisions around glossaryPlatformA platform is a system or environment that enables users, services, or applications to interact, build, or operate.Open glossary term, experiences, content, and technology investments.
In context
It usually arrives as a list of initiatives. A glossaryStrategyStrategy is a high-level plan that defines long-term goals and the approach to achieving them.Open glossary term is the reasoning that explains why those and not the twenty others, and that part is often missing.
The reality
Without a clear glossaryStrategyStrategy is a high-level plan that defines long-term goals and the approach to achieving them.Open glossary term, digital efforts become reactive, fragmented, and ineffective.
Compared with
Digital Strategy vs Digital Transformation
glossaryStrategyStrategy is a high-level plan that defines long-term goals and the approach to achieving them.Open glossary term is the plan for how digital serves the business goals. glossaryTransformationTransformation is a fundamental change in how a system, organisation, or experience operates, often involving structure, processes, and behaviour.Open glossary term is the organisational change required to execute it. Plenty of organisations have a strategy they cannot deliver because the second was never funded.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is digital strategy?
serviceDigital StrategyDefine clearer priorities, align teams, and turn digital strategy into something useful for product, service, and delivery decisions.Open service is a plan for using digital tools and glossaryPlatformA platform is a system or environment that enables users, services, or applications to interact, build, or operate.Open glossary term to achieve goals.
Why is digital strategy important?
It ensures digital efforts are aligned with business and user needs.
What does a digital strategy include?
Goals, glossaryPlatformA platform is a system or environment that enables users, services, or applications to interact, build, or operate.Open glossary term, serviceUser ExperienceImprove journeys, reduce friction, and make digital products clearer, simpler, and easier to move through.Open service, and technology decisions.
What happens without a digital strategy?
Efforts become inconsistent, reactive, and less effective.
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