Strategy
Strategy
Plain English
A plan for achieving a goal.
Definition
Strategy is a high-level plan that defines long-term goals and the approach to achieving them.
In practice
Used to guide glossaryPrioritisationPrioritisation is the process of ranking tasks, features, or initiatives based on their importance, impact, and effort.Open glossary term, prioritisation, and resource allocation across an organisation or product.
The reality
Many strategies are too vague to be useful - glossaryClarityClarity is how easily users can understand what is happening and what they need to do.Open glossary term and focus are what make them effective.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a strategy?
A strategy is a plan for achieving long-term goals.
Why is strategy important?
It provides direction and helps prioritise decisions.
What makes a good strategy?
glossaryClarityClarity is how easily users can understand what is happening and what they need to do.Open glossary term, focus, and glossaryAlignmentAlignment is the shared understanding and agreement between teams, stakeholders, and objectives.Open glossary term with goals.
How is strategy different from tactics?
Strategy defines the plan, while tactics are the actions taken to execute it.
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