Strategy

Transformation

Plain English

A major change in how something works.

Definition

Transformation is a fundamental change in how a , organisation, or experience operates, often involving structure, , and .

In practice

Applied to redesigning , improving experiences, or shifting how organisations deliver value.

The reality

Transformation is often treated as a one-off project, but it’s an ongoing .

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is transformation?

Transformation is a fundamental change in how something operates.

How is transformation different from improvement?

Transformation is a major shift, while improvement is incremental.

Why is transformation difficult?

It requires changes to , , and .

What drives transformation?

Technology, user needs, and business goals.

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Will Parkhouse

Senior Content Designer

01/20