Strategy

Digital Transformation

Plain English

Using digital to change how a business works.

Definition

Digital is the of using digital technology to fundamentally change how an organisation operates and delivers value.

In practice

Involves redesigning , , and experiences to improve and user outcomes.

The reality

Most efforts focus on technology, but the real challenge is changing and .

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is digital transformation?

Digital is using technology to change how an organisation operates.

Why is digital transformation important?

It improves , experience, and competitiveness.

What does digital transformation involve?

Changes to , , and .

Why do digital transformation projects fail?

Because they focus on technology instead of and people.

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Will Parkhouse

Senior Content Designer

01/20