Artificial Intelligence

Entity

Also known as: search entity, AI entity & semantic entity

Plain English

A thing that can be clearly identified and understood.

Definition

An entity is a clearly defined concept, object, or thing that can be understood independently, such as a person, place, organisation, or idea.

In practice

Used by engines and AI to understand relationships between concepts rather than relying on keywords alone.

The reality

is no longer about keywords. It is about how well understand entities and their relationships.

Also known as

search entity, AI entity & semantic entity

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is an entity in search?

An entity is a distinct concept like a person, place, or organisation.

Why are entities important?

They help understand meaning and relationships.

How are entities used?

To connect related concepts and improve accuracy.

How do entities differ from keywords?

Entities represent meaning, while keywords are just words.

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Will Parkhouse

Senior Content Designer

01/20