Practical UX, user research, information architecture, accessibility, CRO, and strategy guides based on methods used in real digital product work.
Showing 59 of 196 guides
User Experience
Observing users complete tasks to identify usability issues, friction, and barriers to success.
Read guideUser Experience
Testing tasks without a facilitator to gather fast, scalable usability feedback across more users.
Read guideUser Experience
Guided usability sessions that combine observed behaviour with follow-up questions and deeper qualitative insight.
Read guideUser Experience
Testing with users in their own environment to gather realistic feedback without needing to be in the same room.
Read guideUser Experience
Running usability sessions in a controlled physical setting to capture detailed behaviour, context, and non-verbal cues.
Read guideUser Experience
Comparing two or more options side by side to understand which performs better and why.
Read guideUser Experience
Measuring usability and performance against defined metrics to track improvement over time.
Read guideUser Experience
Testing early designs before development to validate ideas, uncover issues, and reduce build risk.
Read guideUser Experience
Evaluating whether users choose the correct first action so you can improve direction, labels, and navigation clarity.
Read guideUser Experience
Measuring what users understand at a glance so you can improve messaging, clarity, and visual hierarchy.
Read guideUser Experience
Stepping through a task from the user perspective to identify learnability issues, unclear actions, and decision points.
Read guideUser Experience
Reviewing an interface against recognised usability principles to quickly identify and prioritise usability issues.
Read guideUser Experience
Using experienced judgement to identify friction, risks, and improvement opportunities across a product or journey.
Read guideUser Experience
Combining multiple inputs to assess the overall experience and prioritise what needs to improve.
Read guideUser Experience
Assessing how easily new users can understand and start using a product for the first time.
Read guideUser Experience
Assessing how easily users can locate information, features, or content so navigation and structure can be improved.
Read guideUser Experience
Assessing whether users understand content, messaging, or functionality as intended so meaning is clear and actionable.
Read guideUser Experience
Evaluating how easily users move through a live product or prototype so journeys, menus, and pathways can be improved.
Read guideUser Experience
Visualising the end-to-end user experience so teams can understand pain points, emotions, and opportunities across a full journey.
Read guideUser Experience
Visualising the full customer experience across channels so teams can identify gaps, pain points, and opportunities across the lifecycle.
Read guideUser Experience
Visualising the broader human experience around a goal so teams can understand context, unmet needs, and opportunities beyond the product.
Read guideUser Experience
Breaking down a specific task into steps, decisions, and dependencies so complexity can be reduced and workflows improved.
Read guideUser Experience
Breaking down complex tasks into goals, sub-tasks, and plans so structure, dependencies, and risks are easier to understand.
Read guideUser Experience
Understanding the thinking, judgement, and mental processes behind tasks so systems can better support complex decisions.
Read guideUser Experience
Exploring realistic user situations and contexts so teams can design for real-world behaviour rather than idealised paths.
Read guideUser Experience
Creating realistic, research-based user scenarios so design and testing can be grounded in credible real-world use cases.
Read guideUser Experience
Visualising how work moves across people, systems, and touchpoints so bottlenecks, handoffs, and inefficiencies become clearer.
Read guideUser Experience
Visualising a process step by step so decisions, delays, inefficiencies, and opportunities to simplify become clearer.
Read guideUser Experience
Mapping how users feel across a journey so moments of frustration, confidence, and trust can be understood and improved.
Read guideUser Experience
Identifying and visualising where users struggle so issues can be prioritised, understood, and fixed more effectively.
Read guideUser Experience
Mapping the user-facing experience alongside backstage processes, systems, and handoffs so services can be improved end to end.
Read guideUser Experience
Identifying the people, roles, and systems involved in an experience so interactions, responsibilities, and dependencies are clearer.
Read guideUser Experience
Identifying and visualising every user interaction so touchpoint gaps, inconsistencies, and friction can be improved across the experience.
Read guideUser Experience
Identifying the high-impact moments in a journey so teams can prioritise the interactions that most affect trust, conversion, and drop-off.
Read guideUser Experience
Experiencing a service first-hand so teams can uncover real-world friction, inconsistencies, and opportunities across the journey.
Read guideUser Experience
Testing complete journeys across steps, touchpoints, and channels so breakdowns, friction, and failures can be found and fixed.
Read guideUser Experience
Bringing users, stakeholders, and teams together to generate ideas, align early, and shape solutions collaboratively.
Read guideUser Experience
Involving users as active design collaborators so solutions are shaped by real needs, context, and ongoing shared input.
Read guideUser Experience
Running fast, structured sketch-and-critique workshops so teams can explore ideas quickly and align on direction.
Read guideUser Experience
Using quick, low-fidelity sketches to explore multiple design ideas rapidly before committing to a direction.
Read guideUser Experience
Generating ideas through structured written rounds so participation is balanced, bias is reduced, and concepts improve through iteration.
Read guideUser Experience
Using a time-boxed sketching sprint to generate eight ideas in eight minutes and push beyond obvious concepts quickly.
Read guideUser Experience
Running structured collaborative sessions to generate, refine, and prioritise ideas so teams can move from problem to direction quickly.
Read guideUser Experience
Visualising a user experience as a sequence of moments so teams can understand flow, context, and opportunities before building.
Read guideUser Experience
Acting out scenarios in context to uncover real-world behaviours, constraints, and interaction issues before building.
Read guideUser Experience
Acting out scenarios from different viewpoints to uncover interaction gaps, communication issues, and decision-making friction.
Read guideUser Experience
Testing low-fidelity interface ideas on paper to validate flows and usability quickly before investing in build.
Read guideUser Experience
Creating simple prototypes to test structure and flow early so teams can iterate quickly before visual polish or build.
Read guideUser Experience
Creating realistic interactive prototypes to validate detailed design decisions, interactions, and readiness before development.
Read guideUser Experience
Testing interactive prototypes with users to validate flows, navigation, and usability before development begins.
Read guideUser Experience
Simulating end-to-end experiences in context to test how digital, physical, and human elements work together.
Read guideUser Experience
Simulating complex system behaviour behind the scenes so user interactions can be tested before expensive development.
Read guideUser Experience
Running a quick, lightweight check of core flows to catch major issues before deeper usability testing or development.
Read guideUser Experience
Reviewing interactive elements for consistency, predictability, and usability to reduce friction across key flows.
Read guideUser Experience
Comparing options with users to understand which they prefer and why before committing to a direction.
Read guideUser Experience
Evaluating how users perceive visual importance to improve attention flow, clarity, and task completion.
Read guideUser Experience
Testing users’ first-seconds reactions to improve attention, trust, and immediate comprehension.
Read guideUser Experience
Reviewing interface patterns for visual and behavioural consistency to improve clarity, trust, and usability.
Read guideUser Experience
Testing whether users correctly interpret icons so visual cues support clear navigation and action.
Read guideLET'S WORK TOGETHER
UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer