Guides
191 guides to help you use methods properly
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Artificial Intelligence
Retrieval-Augmented Generation (RAG)
What retrieval-augmented generation is, how it improves AI accuracy, and what designers and product teams need to know when working with it.
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Human-in-the-Loop (HITL)
What human-in-the-loop design is, how it reduces risk in AI systems, and what product and UX teams need to consider when deciding where humans belong.
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Large Language Models (LLMs)
What LLMs are, how they generate responses, and what designers and product people need to understand to work effectively with AI-powered features.
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Hallucinations
What AI hallucinations are, why they happen, how to spot them, and how to design AI products that account for them.
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Fine-tuning
What fine-tuning does to an AI model, when it is worth doing, and what product and design teams need to know before commissioning it.
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System Prompts
What system prompts do, how they define an AI's role and constraints, and what product and design teams need to know when working with them.
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Context Windows
What a context window is, how it affects AI behaviour across a conversation, and what product and design teams need to account for when building AI features.
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Tokens and Tokenisation
What tokens are, how tokenisation affects AI behaviour and cost, and what designers and product teams need to know when building AI features.
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Embeddings
What embeddings do, how they let AI understand meaning rather than match words, and what product teams need to know when working with semantic search or RAG.
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AI Agents
What AI agents are, how they work, and what product and design teams need to understand when building or evaluating agentic AI features.
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Prompt Engineering
What prompt engineering involves, how it shapes AI output quality, and what product and design teams need to know to do it well.
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AI Bias
What AI bias is, where it comes from, how it affects real users, and what designers and product teams should do about it.
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Foundation Models
What foundation models are, how they differ from traditional software, and what product and design teams need to know when building on top of them.
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AI Guardrails
What guardrails are, how they stop AI behaving in harmful or off-brand ways, and what product and design teams need to consider when defining them.
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Multimodal AI
What multimodal AI can process and generate beyond text, how it expands what is possible in product design, and what teams need to consider when using it.
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Temperature
What temperature controls in AI models, how it affects the range and consistency of responses, and when to adjust it for different product use cases.
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Training Data
What training data is, how it shapes what an AI model knows and assumes, and what product and design teams need to understand about its role in quality.
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Reinforcement Learning from Human Feedback (RLHF)
What reinforcement learning from human feedback is, how it makes AI more helpful and appropriate, and what product teams need to know about its role.
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Vector Databases
What vector databases do, how they enable semantic search and RAG, and what product and design teams need to know when working with AI systems that use them.
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Inference
What inference is, how it differs from training, and what product and design teams need to understand about its implications for speed, cost, and reliability.
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Synthetic Data
What synthetic data is, how it is generated, and what product and design teams need to know about its role in training, testing, and evaluation.
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AI Transparency
What transparency in AI products involves, why users need to know when they are using AI, and how to design honest, clear communication about AI use.
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Prompt Injection
What prompt injection attacks are, how they work, and what product and design teams need to understand to protect AI features against them.
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Zero-shot and Few-shot Learning
What zero-shot and few-shot learning are, how they affect AI output quality, and how product teams can use them to improve results without deep technical work.
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Model Evaluation
What model evaluation involves, how to assess whether an AI model works for your use case, and what product teams need to contribute effectively.
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AI Latency
What latency means in AI systems, how it affects user experience, and what product and design teams can do to manage it effectively.
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AI Safety and Alignment
What AI safety and alignment involve, why they are not just researcher concerns, and what product and design teams need to know to build responsibly with AI.
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Neural Networks
What neural networks are, how they relate to modern AI, and what product and design teams need to know without needing to understand the mathematics.
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Chain-of-Thought Prompting
What chain-of-thought prompting does, when it helps, and how product and design teams can use it to get more reliable outputs from AI on complex tasks.
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