Guides
191 guides to help you use methods properly
Showing 27 of 191 guides
User Research
User Interviews
Direct conversations with users to understand behaviours, needs and motivations.
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Contextual Interviews
Observing and interviewing users in their real environment to understand how context shapes behaviour.
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Stakeholder Interviews
Structured conversations with internal stakeholders to understand goals, assumptions, constraints, and priorities.
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Expert Interviews
Conversations with domain specialists to quickly build understanding of complex spaces, risks, and constraints.
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Intercept Interviews
Short, in-the-moment conversations with users to capture immediate feedback during a live interaction.
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Field Studies
Observing user behaviour in real-world environments to understand how context shapes actions.
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Contextual Inquiry
Observing and questioning users in their real environment to understand how work is actually done.
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Ethnographic Research
Extended observation in real-world environments to understand behaviour, culture, and context over time.
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Diary Studies
Capturing user behaviour, experiences, and context over time through participant-recorded entries.
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Longitudinal Studies
Tracking user behaviour and outcomes over time to understand how experiences evolve.
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Shadowing
Following users over time to observe how real work unfolds across tasks, interruptions, and decisions.
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Observation Studies
Directly observing users to understand how tasks are actually performed in real or controlled environments.
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Focus Groups
Moderated group discussions used to explore opinions, reactions, and shared perceptions around a topic or concept.
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Co-discovery Sessions
Two participants work through tasks together, revealing collaboration, reasoning, and shared understanding in real time.
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Cultural Probes
Open-ended, creative activities used to uncover context, emotion, and unexpected insight into people’s lives.
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Mobile Ethnography
Capturing behaviour, context, and experience in real time through participant mobile entries across daily life.
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Digital Ethnography
Studying behaviour, interaction, and culture across digital environments over time.
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Guerrilla Research
A fast, lightweight way to gather early feedback with minimal setup, time, or cost.
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Surveys
Collecting structured feedback at scale to understand user attitudes, sentiment, and self-reported behaviour.
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Questionnaires
Collecting standardised responses to measure user perception, benchmark experience, and compare results over time.
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Polls
Collecting quick, simple responses to understand immediate sentiment, preference, or direction.
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Satisfaction Surveys (CSAT)
Measuring satisfaction at specific moments in the journey to understand how users feel about the experience.
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Customer Effort Score (CES)
Measuring how easy or difficult users find a task to identify friction and simplify key journeys.
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Affinity Mapping
Grouping qualitative observations and ideas to reveal patterns, themes, and actionable insights.
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Thematic Analysis
Analysing qualitative data to identify meaningful recurring themes and convert them into actionable insights.
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Empathy Mapping
Mapping what users say, think, feel, and do to build shared understanding and design with empathy.
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Mental Model Mapping
Mapping how users think and reason about a system to align product structure with real expectations.
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Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer