Practical UX, user research, information architecture, accessibility, CRO, and strategy guides based on methods used in real digital product work.
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User Research
Direct conversations with users to understand behaviours, needs and motivations.
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Observing and interviewing users in their real environment to understand how context shapes behaviour.
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Structured conversations with internal stakeholders to understand goals, assumptions, constraints, and priorities.
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Conversations with domain specialists to quickly build understanding of complex spaces, risks, and constraints.
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Short, in-the-moment conversations with users to capture immediate feedback during a live interaction.
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Observing user behaviour in real-world environments to understand how context shapes actions.
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Observing and questioning users in their real environment to understand how work is actually done.
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Extended observation in real-world environments to understand behaviour, culture, and context over time.
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Capturing user behaviour, experiences, and context over time through participant-recorded entries.
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Tracking user behaviour and outcomes over time to understand how experiences evolve.
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Following users over time to observe how real work unfolds across tasks, interruptions, and decisions.
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Directly observing users to understand how tasks are actually performed in real or controlled environments.
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Moderated group discussions used to explore opinions, reactions, and shared perceptions around a topic or concept.
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Two participants work through tasks together, revealing collaboration, reasoning, and shared understanding in real time.
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Open-ended, creative activities used to uncover context, emotion, and unexpected insight into people’s lives.
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Capturing behaviour, context, and experience in real time through participant mobile entries across daily life.
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Studying behaviour, interaction, and culture across digital environments over time.
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A fast, lightweight way to gather early feedback with minimal setup, time, or cost.
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Collecting structured feedback at scale to understand user attitudes, sentiment, and self-reported behaviour.
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Collecting standardised responses to measure user perception, benchmark experience, and compare results over time.
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Collecting quick, simple responses to understand immediate sentiment, preference, or direction.
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Measuring satisfaction at specific moments in the journey to understand how users feel about the experience.
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Measuring how easy or difficult users find a task to identify friction and simplify key journeys.
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Grouping qualitative observations and ideas to reveal patterns, themes, and actionable insights.
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Analysing qualitative data to identify meaningful recurring themes and convert them into actionable insights.
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Mapping what users say, think, feel, and do to build shared understanding and design with empathy.
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Mapping how users think and reason about a system to align product structure with real expectations.
Read guideLET'S WORK TOGETHER
UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer