Practical UX, user research, information architecture, accessibility, CRO, and strategy guides based on methods used in real digital product work.
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Information Architecture
Analysing search queries and outcomes to understand user intent, content gaps, and findability issues.
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Exploring how users naturally group and label information to inform information architecture and navigation.
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Testing whether predefined categories and labels make sense to users so structure and navigation can be validated.
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Combining predefined categories with the option to create new ones so structure can be validated and improved at the same time.
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Testing whether users can navigate an existing structure and find content based on hierarchy and labelling alone.
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Evaluating whether users can find information within a structured hierarchy using labels and structure alone.
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Evaluating whether labels and terminology make sense to users so navigation, naming, and findability are clearer.
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Creating clear, scalable structures for content, products, and information so organisation and navigation make sense.
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Assessing how well an existing taxonomy works so categories, labels, and structure can be improved.
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Organising content into clear clusters so structure, navigation, and taxonomy can be built on a stronger foundation.
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Defining and visualising structure so hierarchy, relationships, and navigation can be clearly understood and built.
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Testing whether a proposed structure works for users before design and development so navigation and findability can be refined.
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Evaluating whether labels, links, headings, and previews give users enough directional cues to keep moving confidently.
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Assessing whether orientation cues and contextual signals help users understand where they are and how to move through a product.
Read guideLET'S WORK TOGETHER
UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer