Guides
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Information Architecture
Search Log Analysis
Analysing search queries and outcomes to understand user intent, content gaps, and findability issues.
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Card Sorting
Open, closed and hybrid card sorting compared: how to learn the way users group and label content, and when each variant is the right one.
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Tree Testing
Evaluating whether users can find information within a structured hierarchy using labels and structure alone.
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Label Testing
Evaluating whether labels and terminology make sense to users so navigation, naming, and findability are clearer.
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Taxonomy Design
Creating clear, scalable structures for content, products, and information so organisation and navigation make sense.
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Taxonomy Review
Assessing how well an existing taxonomy works so categories, labels, and structure can be improved.
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Content Grouping
Organising content into clear clusters so structure, navigation, and taxonomy can be built on a stronger foundation.
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Site Map Creation
Defining and visualising structure so hierarchy, relationships, and navigation can be clearly understood and built.
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Site Map Validation
Testing whether a proposed structure works for users before design and development so navigation and findability can be refined.
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Information Scent Testing
Evaluating whether labels, links, headings, and previews give users enough directional cues to keep moving confidently.
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Wayfinding Review
Assessing whether orientation cues and contextual signals help users understand where they are and how to move through a product.
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Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer