Guides
191 guides to help you use methods properly
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Conversion Optimisation
Funnel Analysis
Tracking how users move through a journey to identify drop-off points and conversion opportunities.
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Path Analysis
Understanding the real routes users take through a product, including loops, backtracking, and unexpected paths.
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Session Replay Analysis
Reviewing recordings of real user sessions to spot friction, hesitation, and usability issues in detail.
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Heatmaps
Visualising aggregated user interaction to see where people click, focus, and scroll on a page.
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Scroll Tracking
Measuring how far users scroll to understand content visibility, drop-off, and page structure performance.
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Click Tracking
Measuring clicks on specific elements to understand engagement, performance, and missed opportunities.
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Rage Click Analysis
Identifying repeated rapid clicks that signal frustration, broken interactions, or confusing UI.
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Error Tracking
Capturing and analysing technical and UX errors to understand failures, impact, and where users are blocked.
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Form Analysis
Measuring field-level behaviour to understand where users struggle, make errors, and abandon forms.
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A/B Testing
A/B, split and multivariate testing compared: how to choose the right online experiment, run it honestly, and read the result.
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Conversion Path Analysis
Analysing the real routes users take before converting to identify successful patterns and friction across non-linear journeys.
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Landing Page Testing
Testing landing page variations to identify what improves conversion, clarity, and engagement for a defined campaign goal.
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CTA Testing
Testing call-to-action wording, placement, and design to improve click-through and conversion on key pages and journeys.
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Trust Signal Testing
Testing credibility elements like reviews, badges, and guarantees to reduce hesitation and improve conversion at decision points.
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Exit Intent Surveys
Capturing feedback at the moment users are about to leave to uncover objections, friction, and missed expectations.
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Abandonment Analysis
Identifying where users abandon key journeys to uncover friction points and improve completion and conversion rates.
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Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer