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Inclusive Design

Plain English

Designing products so they work for as many people as possible.

Definition

is an approach that considers the full range of human diversity when creating products, ensuring they work for as many people as possible. It goes beyond by designing for different , abilities, and experiences from the start.

In practice

Used to design products that consider and diverse user needs early, rather than retrofitting solutions later.

In context

It reliably produces improvements for everyone. Designing for someone using one hand on a moving train ends up serving every distracted user on the .

The reality

Designing for the ‘average user’ excludes more people than it helps.

Compared with

Inclusive Design vs Universal Design

Universal design aims for one solution that works for everyone. accepts that sometimes several routes are needed and designs deliberately for the range. The second is more honest about genuine conflicts of need.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is inclusive design?

ensures products work for a wide range of people and situations.

How is inclusive design different from accessibility?

focuses on removing barriers, while inclusive design proactively considers diverse needs.

Why is inclusive design important?

It creates better experiences for more users and reduces exclusion.

How do you apply inclusive design?

By considering diverse users and throughout the design .

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