Strategy
Digital Maturity
Plain English
How advanced a company is digitally.
Definition
Digital maturity measures how effectively an organisation uses digital tools, glossaryProcessA process is a defined sequence of steps used to achieve a specific outcome.Open glossary term, and glossaryCapabilityCapability refers to an organisation’s ability to perform a specific function or deliver a particular outcome.Open glossary term.
In practice
Used to assess current state and guide glossaryTransformationTransformation is a fundamental change in how a system, organisation, or experience operates, often involving structure, processes, and behaviour.Open glossary term efforts.
In context
It is uneven inside every organisation. The same company can run sophisticated analytics and approve content by email, and the assessment average hides both.
The reality
Many organisations overestimate their maturity and underestimate the work required.
Compared with
Digital Maturity vs Digital Capability
glossaryCapabilityCapability refers to an organisation’s ability to perform a specific function or deliver a particular outcome.Open glossary term is whether a specific ability exists. Maturity is how consistently and effectively it is applied across the organisation. High capability in one team is not maturity.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is digital maturity?
It is how advanced an organisation is in using digital glossaryCapabilityCapability refers to an organisation’s ability to perform a specific function or deliver a particular outcome.Open glossary term.
Why is digital maturity important?
It helps guide improvement and glossaryTransformationTransformation is a fundamental change in how a system, organisation, or experience operates, often involving structure, processes, and behaviour.Open glossary term.
How is digital maturity measured?
Through glossaryCapabilityCapability refers to an organisation’s ability to perform a specific function or deliver a particular outcome.Open glossary term assessments and benchmarks.
What is a common mistake?
Overestimating current maturity.
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