Strategy

Digital Maturity

Plain English

How advanced a company is digitally.

Definition

Digital maturity measures how effectively an organisation uses digital tools, , and .

In practice

Used to assess current state and guide efforts.

The reality

Many organisations overestimate their maturity and underestimate the work required.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is digital maturity?

It is how advanced an organisation is in using digital .

Why is digital maturity important?

It helps guide improvement and .

How is digital maturity measured?

Through assessments and benchmarks.

What is a common mistake?

Overestimating current maturity.

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Previous feedback

Will Parkhouse

Senior Content Designer

01/20