Strategy
Competitive Landscape
Plain English
The market and all competing products in it.
Definition
The competitive landscape is the overall view of competitors within a market, including their strengths, weaknesses, and positioning.
In practice
Used to analyse competitors and identify opportunities for differentiation.
In context
The most dangerous competitor is usually not on the list. Most products lose to doing nothing, a spreadsheet, or an incumbent glossaryProcessA process is a defined sequence of steps used to achieve a specific outcome.Open glossary term nobody thought to include.
The reality
Most competitors are closer than businesses think - differentiation is often weak or unclear.
Compared with
Competitive Landscape vs Competitive Advantage
The landscape is the map of who else is in the market and how they are placed. Advantage is your defensible position within it. Studying the landscape is analysis; building advantage is glossaryStrategyStrategy is a high-level plan that defines long-term goals and the approach to achieving them.Open glossary term.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a competitive landscape?
It is an overview of competitors within a market.
Why is understanding the competitive landscape important?
It helps identify opportunities and threats.
How do you analyse a competitive landscape?
By comparing glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term, positioning, and glossaryPerformancePerformance refers to how quickly and efficiently a system responds to user actions and processes tasks.Open glossary term.
What insights come from competitive analysis?
Strengths, weaknesses, gaps, and opportunities.
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