Strategy
Market Positioning
Plain English
How a product is seen compared to competitors.
Definition
Market positioning defines how a product or brand is perceived in relation to competitors in the minds of customers.
In practice
Used to differentiate products through messaging, pricing, glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term, and brand identity.
The reality
Positioning isn’t what you say - it’s what users believe based on experience.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is market positioning?
Market positioning is how a product is perceived relative to competitors.
Why is market positioning important?
It helps differentiate a product and attract the right audience.
How do you define market positioning?
By identifying glossaryTarget UsersTarget users are the specific group of people a product or service is designed for.Open glossary term, competitors, and unique value.
What affects market positioning?
Brand, pricing, glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term, and glossaryUser Experience (UX)User Experience (UX) refers to the overall experience a person has when interacting with a product, including usability, accessibility, and how it feels to use. It focuses on making products useful, usable, and enjoyable.Open glossary term.
Related Services
Related Guides
Related Terms