Product
Product Positioning
Plain English
How your product is seen.
Definition
Product positioning defines how a product is presented and perceived in the market relative to competitors.
In practice
Used to shape messaging, pricing, glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term, and overall glossaryValue PropositionA value proposition clearly explains why a product is valuable and why users should choose it over alternatives. It defines the core benefit and differentiator in a way users can quickly understand and act on.Open glossary term.
The reality
Positioning is determined by user perception, not internal messaging.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is product positioning?
It is how a product is perceived compared to competitors.
Why is product positioning important?
It helps differentiate a product in the market.
How do you define positioning?
By understanding users, competitors, and value.
What affects product positioning?
Messaging, pricing, glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term, and experience.
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