Product
Product Positioning
Plain English
How your product is seen.
Definition
Product positioning defines how a product is presented and perceived in the market relative to competitors.
In practice
Used to shape messaging, pricing, glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term, and overall glossaryValue PropositionA value proposition clearly explains why a product is valuable and why users should choose it over alternatives. It defines the core benefit and differentiator in a way users can quickly understand and act on.Open glossary term.
In context
It is settled the moment a user decides what category your product belongs to, which they will do in seconds, with or without your input.
The reality
Positioning is determined by user perception, not internal messaging.
Compared with
Product Positioning vs Product Differentiation
Positioning chooses the comparison set. Differentiation is what makes you the right pick inside it. Get the positioning wrong and your differentiators are answering a question nobody asked.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is product positioning?
It is how a product is perceived compared to competitors.
Why is product positioning important?
It helps differentiate a product in the market.
How do you define positioning?
By understanding users, competitors, and value.
What affects product positioning?
Messaging, pricing, glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term, and experience.
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