Strategy

Business Model

Also known as: Delivery model

Plain English

How a business makes money.

Definition

A business describes how an organisation creates, delivers, and captures value.

In practice

Defines how products or generate revenue and sustain the business.

The reality

A strong product doesn’t guarantee success if the business doesn’t work.

Also known as

Delivery model

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is a business model?

A business describes how a company creates and captures value.

Why is a business model important?

It determines how a business generates revenue and operates sustainably.

What are examples of business models?

Subscription, marketplace, freemium, and direct sales.

Can a business have multiple models?

Yes, many businesses use hybrid .

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01/20