Conversion Optimisation
Optimisation
Also known as: Optimization
Plain English
Improving something so it works better.
Definition
Optimisation is the glossaryProcessA process is a defined sequence of steps used to achieve a specific outcome.Open glossary term of improving a product or glossaryPain PointA specific problem or frustration users experience when trying to complete a task.Open glossary term to increase glossaryPerformancePerformance refers to how quickly and efficiently a system responds to user actions and processes tasks.Open glossary term, usability, or conversion.
In practice
Includes guideA/B TestingComparing live variations with controlled experiments to identify which design or content change performs better.Open guide, guideFunnel AnalysisTracking how users move through a journey to identify drop-off points and conversion opportunities.Open guide, and glossaryUsabilityUsability is how easy and efficient it is for users to complete tasks within a product. It focuses on clarity, simplicity, and reducing effort so users can achieve their goals without confusion or friction.Open glossary term improvements.
The reality
Often focused on small tweaks instead of meaningful changes.
Also known as
Optimization
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is optimisation in UX?
It is improving glossaryPerformancePerformance refers to how quickly and efficiently a system responds to user actions and processes tasks.Open glossary term and glossaryUser Experience (UX)User Experience (UX) refers to the overall experience a person has when interacting with a product, including usability, accessibility, and how it feels to use. It focuses on making products useful, usable, and enjoyable.Open glossary term.
What does optimisation focus on?
glossaryConversionA conversion is any action a user takes that aligns with a defined goal, such as making a purchase, signing up, or completing a task.Open glossary term, glossaryUsabilityUsability is how easy and efficient it is for users to complete tasks within a product. It focuses on clarity, simplicity, and reducing effort so users can achieve their goals without confusion or friction.Open glossary term, and glossaryEfficiencyEfficiency measures how quickly and easily users can complete tasks once they are familiar with a system.Open glossary term.
What is a common mistake in optimisation?
Focusing on minor tweaks instead of bigger issues.
How do you optimise effectively?
Use glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term and user glossaryInsightAn insight is a meaningful understanding that explains why something is happening and what it means.Open glossary term to guide changes.
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