Conversion Optimisation
Conversion
Plain English
When a user does something you want them to do.
Definition
A conversion is any action a user takes that aligns with a defined goal, such as making a purchase, signing up, or completing a task.
In practice
Defined based on business goals and tracked to measure glossaryPerformancePerformance refers to how quickly and efficiently a system responds to user actions and processes tasks.Open glossary term and success.
The reality
Not all conversions are equal - focusing on the wrong ones can give a false sense of success.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a conversion?
A conversion is when a user completes a desired action.
What are examples of conversions?
Purchases, sign-ups, downloads, or form submissions.
Why are conversions important?
They show whether a product or glossaryServiceA service is a component or function that performs a specific task within a system.Open glossary term is achieving its goals.
How do you define a conversion?
By identifying key user actions that align with glossaryBusiness ObjectivesBusiness objectives are specific, measurable goals that an organisation aims to achieve over a defined period.Open glossary term.
Related Services
Related Guides
Related Terms