Conversion Optimisation
Conversion Funnel
Also known as: Sales funnel
Plain English
The steps users take to complete a glossaryConversionA conversion is any action a user takes that aligns with a defined goal, such as making a purchase, signing up, or completing a task.Open glossary term.
Definition
A glossaryConversionA conversion is any action a user takes that aligns with a defined goal, such as making a purchase, signing up, or completing a task.Open glossary term glossaryFunnelA funnel represents the stages users go through from initial interaction to completing a goal, showing how many progress or drop off at each step.Open glossary term is a specific type of funnel focused on the steps users take to complete a conversion, highlighting progression and glossaryDrop-offDrop-off refers to users leaving a journey before completing a desired action or reaching the next step.Open glossary term points.
In practice
Used to track glossaryUser BehaviourUser behaviour refers to how users interact with a product, including actions, patterns, and decision-making processes.Open glossary term from entry point to glossaryConversionA conversion is any action a user takes that aligns with a defined goal, such as making a purchase, signing up, or completing a task.Open glossary term, identifying where improvements can increase completion rates.
In context
The biggest percentage drop is not always the best place to work. A step losing sixty per cent of a hundred people matters less than one losing ten per cent of ten thousand.
The reality
Small glossaryFrictionFriction refers to anything that slows users down or makes it harder for them to complete a task. It can be caused by poor design, unnecessary steps, unclear messaging, or technical issues.Open glossary term points at any stage can have a disproportionate impact on overall glossaryConversionA conversion is any action a user takes that aligns with a defined goal, such as making a purchase, signing up, or completing a task.Open glossary term.
Compared with
Conversion Funnel vs Conversion Path
A glossaryFunnelA funnel represents the stages users go through from initial interaction to completing a goal, showing how many progress or drop off at each step.Open glossary term aggregates everyone into fixed stages. A path is the actual sequence an individual took. The funnel tells you where people stop; paths tell you what they did instead.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a conversion funnel?
It is the series of steps users take to complete a glossaryConversionA conversion is any action a user takes that aligns with a defined goal, such as making a purchase, signing up, or completing a task.Open glossary term.
Why is a conversion funnel important?
It shows where users glossaryDrop-offDrop-off refers to users leaving a journey before completing a desired action or reaching the next step.Open glossary term before completing a goal.
How do you improve a conversion funnel?
By identifying and removing glossaryFrictionFriction refers to anything that slows users down or makes it harder for them to complete a task. It can be caused by poor design, unnecessary steps, unclear messaging, or technical issues.Open glossary term at each stage.
What is the difference between a funnel and a conversion funnel?
A glossaryFunnelA funnel represents the stages users go through from initial interaction to completing a goal, showing how many progress or drop off at each step.Open glossary term is general, while a glossaryConversionA conversion is any action a user takes that aligns with a defined goal, such as making a purchase, signing up, or completing a task.Open glossary term funnel focuses specifically on completing a goal.
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