User Experience

Delight

Also known as: Flow & Task flow

Plain English

It is the small moment that feels better than expected and leaves a good glossaryImpressionAn impression is recorded each time content, an ad, or a link is displayed to a user, regardless of whether they interact with it.Open glossary term.

Definition

Moments that exceed user expectations.

In practice

Used to create positive emotional glossaryResponseA response is the data or result returned by a server after receiving a request.Open glossary term.

The reality

If forced, it feels fake.

Also known as

Flow & Task flow

Related Services

User Experience User Interface Design Accessibility Information Architecture

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Previous feedback

I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer

01/20