Strategy
Product Manager
Plain English
Decides what gets built and why.
Definition
A product manager is responsible for defining product direction, priorities, and outcomes.
In practice
Works with teams to decide what to glossaryBuildA build is the process of compiling and packaging code into a runnable application.Open glossary term and why.
The reality
Often pulled between business, user, and technical demands.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What does a product manager do?
They define product direction and priorities.
Who do they work with?
Design, engineering, and glossaryStakeholderA stakeholder is any individual or group with an interest in a product, project, or outcome, including internal teams and external parties.Open glossary term.
What is their goal?
Deliver value to users and the business.
What is a challenge?
Balancing competing priorities.
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