Strategy
OKR (Objectives and Key Results)
Also known as: Objectives and Key Results & OKRs
Plain English
A way to set goals and measure progress.
Definition
OKRs are a goal-setting glossaryFrameworkA framework is a structured set of tools and conventions used to build applications more efficiently.Open glossary term that defines clear objectives and measurable key results to track progress.
In practice
Used to align teams around shared goals and track progress through measurable outcomes.
In context
The common failure is writing key results that are tasks. Launch the new onboarding is something you can complete without anything improving.
The reality
OKRs often fail when they become too complex or disconnected from actual work.
Compared with
OKRs vs KPIs
glossaryKPI (Key Performance Indicator)A KPI is a measurable value used to track progress towards a specific business objective.Open glossary term track the health of what you already do and should stay steady. OKRs describe what you are trying to change this quarter. A KPI can be a key result, but a set of OKRs made only of existing KPIs describes no ambition.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What are OKRs?
OKRs are a glossaryFrameworkA framework is a structured set of tools and conventions used to build applications more efficiently.Open glossary term for setting objectives and measuring results.
How do OKRs work?
Objectives define goals, and key results measure progress.
Why are OKRs important?
They align teams and focus efforts on outcomes.
What is the difference between OKRs and KPIs?
OKRs define goals and progress, while glossaryKPI (Key Performance Indicator)A KPI is a measurable value used to track progress towards a specific business objective.Open glossary term track ongoing glossaryPerformancePerformance refers to how quickly and efficiently a system responds to user actions and processes tasks.Open glossary term.
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