Strategy

OKR (Objectives and Key Results)

Also known as: Objectives and Key Results & Key Performance Indicator

Plain English

A way to set goals and measure progress.

Definition

OKRs are a goal-setting that defines clear objectives and measurable key results to track progress.

In practice

Used to align teams around shared goals and track progress through measurable outcomes.

The reality

OKRs often fail when they become too complex or disconnected from actual work.

Also known as

Objectives and Key Results & Key Performance Indicator

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What are OKRs?

OKRs are a for setting objectives and measuring results.

How do OKRs work?

Objectives define goals, and key results measure progress.

Why are OKRs important?

They align teams and focus efforts on outcomes.

What is the difference between OKRs and KPIs?

OKRs define goals and progress, while KPIs track ongoing .

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Previous feedback

Will Parkhouse

Senior Content Designer

01/20