Strategy

KPI (Key Performance Indicator)

Also known as: Key Performance Indicator & Team alignment

Plain English

A metric that shows how well you’re doing.

Definition

A KPI is a measurable value used to track progress towards a specific business objective.

In practice

Used to monitor and inform across teams and products.

The reality

Too many KPIs dilute focus - only a few truly matter.

Also known as

Key Performance Indicator & Team alignment

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is a KPI?

A KPI is a metric used to measure progress towards a goal.

Why are KPIs important?

They help track and guide decisions.

What makes a good KPI?

It is measurable, relevant, and aligned with objectives.

What is the difference between a KPI and a metric?

A KPI is tied to a goal, while a metric is any measurement.

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Previous feedback

Will Parkhouse

Senior Content Designer

01/20