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Information Architecture

Content Governance

Plain English

The that keeps content under control.

Definition

Content defines the rules, roles, and that control how content is created, managed, and maintained over time.

In practice

Establishes ownership, approval , and review cycles to ensure content stays accurate and consistent.

In context

Its absence shows up as three of the same policy page, all live, none dated, each owned by someone who has left.

The reality

Without , content quickly becomes inconsistent, outdated, and duplicated.

Compared with

Content Governance vs Content Strategy

decides what content should exist and why. decides who maintains it and by what rules once it does. Strategy without governance decays within about a year.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is content governance?

Content is the for managing how content is created and maintained.

Why is content governance important?

It ensures content stays accurate, consistent, and manageable over time.

What does content governance include?

Roles, responsibilities, , and review .

What happens without content governance?

Content becomes outdated, duplicated, and difficult to manage.

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Previous feedback

I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer