Conversion Optimisation
Variant
Plain English
A different glossaryVersionA version is a specific iteration of software or a product at a point in time.Open glossary term of something.
Definition
A variant is a glossaryVersionA version is a specific iteration of software or a product at a point in time.Open glossary term of a design or experience used in testing or experimentation.
In practice
Used in A/B or guideMultivariate TestingTesting combinations of multiple page elements to identify which interactions and configurations drive the best performance.Open guide to compare glossaryPerformancePerformance refers to how quickly and efficiently a system responds to user actions and processes tasks.Open glossary term.
The reality
Variants are often too similar or poorly designed to produce meaningful results.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a variant?
It is a different glossaryVersionA version is a specific iteration of software or a product at a point in time.Open glossary term used in testing.
Why are variants used?
To compare glossaryPerformancePerformance refers to how quickly and efficiently a system responds to user actions and processes tasks.Open glossary term between options.
What makes a good variant?
Clear and meaningful differences.
What is a common issue?
Variants that are too similar.
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