Menu

Strategy

Root Cause

Plain English

It is the real reason the problem is happening underneath the surface.

Definition

A root cause is the underlying reason a problem exists, as distinct from the symptom it presents as. Removing it stops the problem recurring; addressing only the symptom means meeting the same issue somewhere else.

In practice

Used to move beyond surface symptoms.

In context

It is usually two or three questions past where the investigation stops. The form is broken is a symptom; the reason it was built that way is the cause.

The reality

If missed, the same issue returns.

Compared with

Root Cause vs Symptom

A symptom is what you observe. The root cause is what produces it and, if removed, stops it recurring. Fixing symptoms is faster and is why the same issue reappears in a different place next quarter.

Related Services

Related Guides

Related Terms

LET'S WORK TOGETHER

Ready to improve your product?

UX, research and product leadership for teams tackling complex digital services.

Previous feedback

I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer