Menu

User Experience

Interaction Design

Plain English

Designing how users interact with a product.

Definition

design is the practice of designing how users interact with a product, focusing on , flow, and . It ensures interactions are intuitive, efficient, and meaningful.

In practice

Used to design , , and responses that guide users through tasks.

In context

Most of the work is in the states nobody sketches: what happens while it loads, when it fails, and when the user does the second thing before the first has finished.

The reality

Good design feels invisible - bad interaction design is immediately obvious.

Compared with

Interaction Design vs Visual Design

design decides : what happens, in what order, with what . Visual design decides appearance. A well-behaved interface that looks poor is fixable; a beautiful one that behaves unpredictably is not.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is interaction design?

design focuses on how users interact with a product and how the responds.

Why is interaction design important?

It ensures users can complete tasks smoothly and efficiently.

What does an interaction designer do?

They design flows, , and within a product.

What is the difference between UX and interaction design?

UX is broader, while design focuses specifically on and interactions.

Related Services

Related Guides

Related Terms

LET'S WORK TOGETHER

Ready to improve your product?

UX, research and product leadership for teams tackling complex digital services.

Previous feedback

I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer