Menu

User Experience

Heuristic

Plain English

A rule of thumb.

Definition

A heuristic is a general rule or principle used to guide .

In practice

Used in design and evaluation to assess .

In context

It is a shortcut for judgement, useful for finding candidate problems quickly and never a substitute for watching a real person try.

The reality

Heuristics are guidelines, not strict rules.

Compared with

Heuristic vs Guideline

A heuristic is a broad principle requiring interpretation: keep the user informed of status. A guideline is specific and checkable: provide within one hundred milliseconds. Heuristics guide thinking; guidelines can be audited.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is a heuristic?

A general rule used for guidance.

Where are heuristics used?

In design and evaluation.

Are heuristics fixed rules?

No, they are flexible guidelines.

Why are they useful?

They help identify issues quickly.

Related Services

Related Guides

Related Terms

LET'S WORK TOGETHER

Ready to improve your product?

UX, research and product leadership for teams tackling complex digital services.

Previous feedback

I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer