Conversion Optimisation
Exit Rate
Plain English
Where users leave from.
Definition
Exit rate is the percentage of users who leave a website or glossaryPain PointA specific problem or frustration users experience when trying to complete a task.Open glossary term from a specific page, regardless of how they arrived there.
In practice
Used to identify which pages are most commonly the final step before users leave.
The reality
High exit rate isn’t always bad - it depends on whether the page is meant to be an endpoint.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is exit rate?
Exit rate is the percentage of users who leave from a specific page.
How is exit rate different from bounce rate?
glossaryBounce RateBounce rate is the percentage of users who leave a website or page without taking any further action or interacting beyond their initial visit.Open glossary term is leaving after one page, while exit rate applies to any page in a glossaryPain PointA specific problem or frustration users experience when trying to complete a task.Open glossary term.
Why is exit rate important?
It helps identify where users drop out of a glossaryPain PointA specific problem or frustration users experience when trying to complete a task.Open glossary term.
When is a high exit rate acceptable?
When the page is intended to be the final step, such as a confirmation page.
Related Services
Related Guides
Related Terms