Conversion Optimisation
Event Tracking
Plain English
Tracking what users do.
Definition
Event tracking is the glossaryProcessA process is a defined sequence of steps used to achieve a specific outcome.Open glossary term of capturing specific user actions within a glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term for analysis.
In practice
Used to track clicks, scrolls, form submissions, and glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term.
The reality
Poor tracking setups glossaryLeadA lead is a potential customer who has shown interest in a product or service, typically by providing contact information or engaging with content.Open glossary term to incomplete or misleading glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is event tracking?
It is recording user actions in a glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term.
Why is event tracking important?
It provides glossaryInsightAn insight is a meaningful understanding that explains why something is happening and what it means.Open glossary term into glossaryUser BehaviourUser behaviour refers to how users interact with a product, including actions, patterns, and decision-making processes.Open glossary term.
What can be tracked?
Clicks, scrolls, and glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term.
What is a common issue?
Incomplete or inaccurate tracking.
Related Services
Related Guides
Related Terms