Conversion Optimisation
Event Tracking
Plain English
Tracking what users do.
Definition
Event tracking is the glossaryProcessA process is a defined sequence of steps used to achieve a specific outcome.Open glossary term of capturing specific user actions within a glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term for analysis.
In practice
Used to track clicks, scrolls, form submissions, and glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term.
In context
Its quality is set by naming discipline. Six months of events called button_click_2 is glossaryDataData is raw, uninterpreted information collected and stored so it can be analysed, processed, or used to inform decisions. On its own it carries no meaning; context and interpretation are what make it useful.Open glossary term nobody can analyse without a translation layer.
The reality
Poor tracking setups glossaryLeadA lead is a potential customer who has shown interest in a product or service, typically by providing contact information or engaging with content.Open glossary term to incomplete or misleading glossaryDataData is raw, uninterpreted information collected and stored so it can be analysed, processed, or used to inform decisions. On its own it carries no meaning; context and interpretation are what make it useful.Open glossary term.
Compared with
Event Tracking vs Page Tracking
Page tracking records where someone went. Event tracking records what they did. In single-page applications and interactive products, page views stop being meaningful and events become the only real signal.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is event tracking?
It is recording user actions in a glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term.
Why is event tracking important?
It provides glossaryInsightAn insight is a meaningful understanding that explains why something is happening and what it means.Open glossary term into glossaryUser BehaviourUser behaviour refers to how users interact with a product, including actions, patterns, and decision-making processes.Open glossary term.
What can be tracked?
Clicks, scrolls, and glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term.
What is a common issue?
Incomplete or inaccurate tracking.
Related Services
Related Guides
Related Terms
