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User Experience

Ease of Use

Also known as: Ease-of-use, User-friendliness & User friendliness

Plain English

It is whether the product feels simple instead of like work.

Definition

is how simple and intuitive a product feels, particularly to someone encountering it for the first time. It is judged on effort and rather than on how much the product can do.

In practice

Used to measure overall .

In context

It is judged in the first minute and remembered for far longer. A product that feels easy on day one is forgiven complexity later.

The reality

If it feels hard, users won’t stick around.

Compared with

Ease of Use vs Efficiency

is how simple something feels, particularly to a newcomer. is how quickly an experienced user can work. Optimising entirely for beginners produces tools that experts find slow.

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I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

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