User Experience

Ease of Use

Also known as: Touch point

Plain English

It is whether the product feels simple instead of like work.

Definition

How simple and intuitive something feels to use.

In practice

Used to measure overall glossaryUsabilityUsability is how easy and efficient it is for users to complete tasks within a product. It focuses on clarity, simplicity, and reducing effort so users can achieve their goals without confusion or friction.Open glossary term.

The reality

If it feels hard, users won’t stick around.

Also known as

Touch point

Related Services

User Experience User Interface Design Accessibility Information Architecture

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UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.

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Previous feedback

I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer

01/20