User Experience

Design Pattern

Plain English

It is the tried-and-tested design answer to a problem teams hit again and again.

Definition

A standardised approach to solving recurring design challenges.

In practice

Used to ensure familiarity and glossaryUsabilityUsability is how easy and efficient it is for users to complete tasks within a product. It focuses on clarity, simplicity, and reducing effort so users can achieve their goals without confusion or friction.Open glossary term.

The reality

If reinvented badly, it causes glossaryFrictionFriction refers to anything that slows users down or makes it harder for them to complete a task. It can be caused by poor design, unnecessary steps, unclear messaging, or technical issues.Open glossary term.

Related Services

User Experience User Interface Design Accessibility Information Architecture

Related Guides

UI Consistency Review

Related Terms

Pattern Consistency Interaction Design

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I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer

01/20