Menu

Information Architecture

Content Model

Plain English

A that defines how different types of content are structured and connected.

Definition

A content defines the types of content within a and how they relate to each other. It provides a structured for creating, managing, and scaling content consistently across products and platforms.

In practice

Used to design CMS structures, define content types, and ensure across digital products.

In context

It is worth the effort the first time the same information needs to appear in three places without being written three times.

The reality

Without a clear content , content becomes inconsistent, hard to manage, and difficult to scale.

Compared with

Content Model vs Taxonomy

A content defines the types of content and their fields and relationships. A defines the vocabulary used to classify them. The model is the shape of the box; the taxonomy is the on it.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is a content model?

A content defines content types and how they relate within a .

Why is a content model important?

It ensures , , and easier content management.

Where is a content model used?

In content management and digital product design.

What is the difference between a content model and content structure?

A content defines types and relationships, while structure defines how content is arranged.

Related Services

Related Guides

Related Terms

LET'S WORK TOGETHER

Ready to improve your product?

UX, research and product leadership for teams tackling complex digital services.

Previous feedback

I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer