Strategy
Strategic Vision
Plain English
What you’re trying to become.
Definition
Strategic vision is a clear description of what a product or organisation aims to become in the future.
In practice
Used to inspire teams, align glossaryStakeholderA stakeholder is any individual or group with an interest in a product, project, or outcome, including internal teams and external parties.Open glossary term, and guide long-term planning.
The reality
Visions are often too vague or generic to be useful in guiding real decisions.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a strategic vision?
It is a description of a desired future state.
Why is strategic vision important?
It aligns teams and guides long-term decisions.
What makes a good strategic vision?
glossaryClarityClarity is how easily users can understand what is happening and what they need to do.Open glossary term, glossaryFaceted NavigationFaceted navigation is a system that allows users to filter content across multiple attributes simultaneously, combining different criteria to refine results.Open glossary term, and direction.
What makes a bad vision?
Being vague or disconnected from reality.
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