Strategy
Strategic Vision
Plain English
What you’re trying to become.
Definition
Strategic vision is a clear description of what a product or organisation aims to become in the future.
In practice
Used to inspire teams, align glossaryStakeholderA stakeholder is any individual or group with an interest in a product, project, or outcome, including internal teams and external parties.Open glossary term, and guide long-term planning.
In context
Its job is to make decisions easier for people who are not in the room. If it cannot settle an argument two levels down, it is decoration.
The reality
Visions are often too vague or generic to be useful in guiding real decisions.
Compared with
Strategic Vision vs Product Vision
Strategic vision covers the whole organisation and its market position. glossaryProduct VisionProduct vision is a long-term statement that defines what a product aims to achieve and the impact it will have on users and the business. It provides direction and purpose beyond short-term delivery.Open glossary term covers what one product will have changed for its users. Several product visions should ladder into one strategic vision.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a strategic vision?
It is a description of a desired future state.
Why is strategic vision important?
It aligns teams and guides long-term decisions.
What makes a good strategic vision?
glossaryClarityClarity is how easily users can understand what is happening and what they need to do.Open glossary term, relevance, and direction.
What makes a bad vision?
Being vague or disconnected from reality.
Related Services
Related Guides
Related Terms
