Product
Product Ownership
Plain English
Who is responsible for the product.
Definition
Product ownership refers to the responsibility for defining, managing, and delivering a product’s vision and outcomes.
In practice
Typically held by glossaryProduct ManagerA product manager is responsible for defining product direction, priorities, and outcomes.Open glossary term or owners who prioritise work and make decisions.
The reality
Ownership is often unclear or shared, leading to slow or inconsistent glossaryPrioritisationPrioritisation is the process of ranking tasks, features, or initiatives based on their importance, impact, and effort.Open glossary term.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is product ownership?
It is responsibility for the direction and success of a product.
Who owns a product?
Usually a glossaryProduct ManagerA product manager is responsible for defining product direction, priorities, and outcomes.Open glossary term or product owner.
Why is product ownership important?
It ensures clear accountability and glossaryPrioritisationPrioritisation is the process of ranking tasks, features, or initiatives based on their importance, impact, and effort.Open glossary term.
What happens without ownership?
Decisions become slow, unclear, or inconsistent.
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