User Experience

Mobile First

Plain English

It means starting with the smallest screen so the essentials are clear first.

Definition

Designing for mobile devices before glossaryScalingScaling is the process of growing a product or system to handle increased demand without compromising performance or experience. It applies to technology, users, and operations.Open glossary term up to larger screens.

In practice

Used to prioritise simplicity and glossaryConstraintsConstraints are limitations or restrictions that impact how a product or solution can be designed or built.Open glossary term.

The reality

If ignored, mobile suffers.

Related Services

User Experience User Interface Design Accessibility Information Architecture

Related Terms

Responsiveness Adaptive Design Layout

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UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.

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Previous feedback

I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer

01/20