User Experience
Hierarchy
Plain English
What stands out first and what comes next.
Definition
Hierarchy is the organisation of elements to show importance and guide user attention.
In practice
Used in glossaryLayoutLayout is the arrangement of elements on a page or screen, determining how content is organised and presented. It influences readability, usability, and overall experience.Open glossary term, content, and glossaryNavigationHow users move around a website or product.Open glossary term to prioritise information.
The reality
Poor hierarchy glossaryLeadA lead is a potential customer who has shown interest in a product or service, typically by providing contact information or engaging with content.Open glossary term to confusion and missed actions.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is hierarchy in UX?
Organising elements by importance.
Why is it important?
It guides user attention.
How is it created?
Through size, position, and contrast.
What happens if it is poor?
Users get confused.
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