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Information Architecture

Content Grouping

Plain English

Putting related content together so it makes sense.

Definition

is the practice of organising related content together to improve , , and findability.

In practice

Used in , , and to cluster related information into meaningful sections.

In context

It is what makes a long page scannable. Related items placed together read as one idea; the same items scattered read as a list of unrelated demands.

The reality

Poor grouping forces users to scan and interpret relationships themselves, increasing effort and confusion.

Compared with

Content Grouping vs Content Clustering

Grouping puts related items together for in a given view. Clustering organises content around a central topic across a whole , usually to depth and improve discoverability.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is content grouping?

is organising related information into clear sections.

Why is content grouping important?

It helps users understand and scan content more easily.

How do you group content effectively?

By aligning groups with user expectations and .

What happens if content is poorly grouped?

Users struggle to find and understand information.

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Previous feedback

I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer