Artificial Intelligence

Artificial Intelligence (AI)

Also known as: AI

Plain English

Machines doing human-like thinking tasks.

Definition

is the use of machines and to perform tasks that typically require human intelligence, such as learning, reasoning, and problem-solving.

In practice

Used in products for , recommendations, personalisation, and content generation.

The reality

Most AI is narrow and task-specific, requiring , tuning, and human oversight.

Also known as

AI

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is artificial intelligence?

It is technology that enables machines to perform tasks that normally require human intelligence.

How is AI used in products?

For , recommendations, and personalisation.

Is AI always accurate?

No, it depends on and training.

What are examples of AI?

Chatbots, recommendation , and image recognition.

Related Services

Related Guides

Related Terms

LET'S WORK TOGETHER

Ready to improve your product?

UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.

Previous feedback

Will Parkhouse

Senior Content Designer

01/20