Artificial Intelligence
Artificial Intelligence (AI)
Also known as: AI
Plain English
Machines doing human-like thinking tasks.
Definition
serviceArtificial IntelligenceFind practical AI opportunities, improve workflows, and shape AI features that are useful, trustworthy, and grounded in real product needs.Open service is the use of machines and glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term to perform tasks that typically require human intelligence, such as learning, reasoning, and problem-solving.
In practice
Used in products for glossaryAutomationAutomation is the use of technology to perform tasks with minimal human intervention.Open glossary term, recommendations, personalisation, and content generation.
In context
It arrives in briefs as a requirement rather than a solution. Someone wants AI in the product before anyone has named the problem it would solve. The useful first question is which decision it is meant to improve.
The reality
Most AI is narrow and task-specific, requiring glossaryDataData is raw, uninterpreted information collected and stored so it can be analysed, processed, or used to inform decisions. On its own it carries no meaning; context and interpretation are what make it useful.Open glossary term, tuning, and human oversight.
Compared with
Artificial Intelligence vs Automation
glossaryAutomationAutomation is the use of technology to perform tasks with minimal human intervention.Open glossary term follows rules someone wrote to handle known cases. AI infers rules from glossaryDataData is raw, uninterpreted information collected and stored so it can be analysed, processed, or used to inform decisions. On its own it carries no meaning; context and interpretation are what make it useful.Open glossary term and handles cases nobody anticipated. Automation fails predictably; AI fails plausibly, which is harder to catch.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is artificial intelligence?
It is technology that enables machines to perform tasks that normally require human intelligence.
How is AI used in products?
For glossaryAutomationAutomation is the use of technology to perform tasks with minimal human intervention.Open glossary term, recommendations, and personalisation.
Is AI always accurate?
No, it depends on glossaryData QualityData quality is the degree to which data is accurate, complete, consistent, and reliable enough for the purpose it is being used for. It sets the ceiling on every decision, report, and model built on top of it.Open glossary term and training.
What are examples of AI?
Chatbots, recommendation glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term, and image recognition.
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