Conversion Optimisation
Framing Effect
Plain English
How something is presented changes how it’s understood.
Definition
The framing effect is a cognitive glossaryBiasBias is a systematic distortion in thinking or data that affects the accuracy of research or decision-making.Open glossary term where decisions are influenced by how information is presented.
In practice
Used to present options in ways that guide user decisions.
In context
It shows up in pricing pages. Ninety per cent fat free and ten per cent fat are the same fact, and they do not perform the same.
The reality
Framing can unintentionally mislead users if not handled carefully.
Compared with
Framing Effect vs Anchoring Bias
Framing is about how one option is described. Anchoring is about what was seen first setting the reference point. Framing changes interpretation; anchoring changes the scale people judge against.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is the framing effect?
It is when presentation influences decisions.
Why is framing important?
It affects how users interpret information.
How is it used in UX?
Through wording, glossaryLayoutLayout is the arrangement of elements on a page or screen, determining how content is organised and presented. It influences readability, usability, and overall experience.Open glossary term, and comparisons.
What is a risk?
Misleading users unintentionally.
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