Conversion Optimisation
Anchoring Bias
Plain English
The first thing you see influences everything after.
Definition
Anchoring glossaryBiasBias is a systematic distortion in thinking or data that affects the accuracy of research or decision-making.Open glossary term is a cognitive bias where people rely heavily on the first piece of information they see.
In practice
Used in pricing and comparisons to influence perception.
The reality
Anchors strongly shape decisions, even when irrelevant.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is anchoring bias?
It is relying on the first piece of information seen.
Why is anchoring important?
It shapes perception and decisions.
Where is it used?
In pricing and comparisons.
What is the risk?
It can mislead users.
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