Conversion Optimisation
Anchoring Bias
Plain English
The first thing you see influences everything after.
Definition
Anchoring glossaryBiasBias is a systematic distortion in thinking or data that affects the accuracy of research or decision-making.Open glossary term is a cognitive bias where people rely heavily on the first piece of information they see.
In practice
Used in pricing and comparisons to influence perception.
In context
It is why the order of pricing tiers matters more than their contents. Whatever appears first sets the scale everything else is judged on.
The reality
Anchors strongly shape decisions, even when irrelevant.
Compared with
Anchoring Bias vs Default Effect
Anchoring shapes what people think something is worth. The glossaryDefault EffectThe Default Effect is a cognitive bias where users are more likely to choose a pre-selected option.Open glossary term shapes what they end up choosing when they do not actively decide. One influences judgement, the other exploits inertia.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is anchoring bias?
It is relying on the first piece of information seen.
Why is anchoring important?
It shapes perception and decisions.
Where is it used?
In pricing and comparisons.
What is the risk?
It can mislead users.
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