UR

Welcome to the awesome world of user research, armed with surveys, interviews, and a keen eye for insights, we dive into the minds of your users to discover what makes them tick. Together, we'll unlock the secrets to creating user experiences that leave them shouting, "Eureka!"

What is UR?

User research is like detective work for creating awesome products! It’s all about figuring out what people need, what they like, and what makes them happy (or frustrated) when using something. Through simple things like chatting with users, watching how they interact with a product, or getting their feedback, we gather clues to design things that really work for them.

A wealth of experience

20+
Years of experience
120+
Amazing clients
200+
Projects completed

A keen eye for the teeniest tiniest detail

Insights that inform and don’t baffle
User research uncovers what users truly need and enjoy through interviews, surveys, and usability tests. By gathering these insights, I can make smart, user-focused decisions that guide your project towards creating meaningful and enjoyable experiences that resonate with your audience.
USER RESEARCH

User Testing

User testing is a powerful tool to boost sales and drive success by putting your product in the hands of real users. Their feedback helps me fine-tune details to match audience needs and leave a lasting impact. I’ve tested on mobile, tablet, desktop, TV, and hardware—both remotely and in person, including some exciting live translation testing in Spain!
USER RESEARCH

Quantitative

In sales, quantitative research is key to data-driven success! By analysing numerical data, I uncover trends, customer behaviours, and buying patterns, giving you a competitive edge. With my expertise in quantitative research, I help you interpret data to make informed decisions, allowing you to confidently adapt or stay on track.
USER RESEARCH

Qualitative

In design, qualitative research helps uncover the hidden motivations behind your customers’ choices. Through interviews, focus groups, and surveys, I gather insights into the emotions and preferences that influence decisions. This allows me to create personalised solutions, build trust, and connect with customers on a deeper level, driving sales and delivering lasting impact.
USER RESEARCH

Analytics

Leveraging analytics for design decisions gives me a strategic edge! By using data-driven insights, I can optimise user experiences and drive revenue growth. Analytics help track customer behaviour, measure engagement, and pinpoint high-converting touch-points. They also allow me to test assumptions and make gradual improvements that boost conversion rates.

UR Methods*

*This is not an exhaustive list, and not everyone will require each of these methods, think of it as a pick’n’mix - dependant on your own understanding and your budget.
Cs

Card Sorting

Card sorting is a fun and insightful way to understand how users think! It helps uncover their mental models and how they expect content to be organised. I use the results to create intuitive, user-friendly structures that ensure websites and apps match what users are looking for, making navigation a breeze!
TT

Tree Testing

Tree testing, or reverse card sorting, is a powerful method to test the effectiveness of your site’s structure and navigation. By analysing how users interact with the content, I can spot issues like confusing labels or misplaced items. It helps refine the navigation system, making sure users can effortlessly find what they’re looking for.
HM

Heat Maps

Heat maps are a powerful tool for understanding user behaviour! They highlight the most interacted areas of a website or app, with hotspots showing high activity. I use them to identify user patterns, popular click spots, and scrolling behaviour, helping optimise layouts for a better user experience.
In

Interviews

Interviews are a vital part of user research, where I connect one-on-one with users to understand their thoughts, behaviours, and motivations. Through open-ended questions, I gain insights into their needs, pain points, and preferences, adding context to quantitative data and revealing the “why” behind user actions.
Su

Surveys

Surveys are a great way to gather quantitative data from many users. With structured questions, they help assess user satisfaction, preferences, and pain points. UX surveys offer valuable feedback, enabling me to make data-driven decisions and prioritise design improvements.
St

Storyboarding

Storyboarding is a visual tool that maps out a narrative, often used in filmmaking, animation, and UX design. It outlines the flow of events, scenes, and interactions to bring the story to life. In UX, storyboarding helps teams visualise ideas, plan user journeys, and ensure smooth execution of concepts.
HE

Heuristic Evaluation

Heuristic evaluation is a quick usability check where experts assess a product’s interface against established usability principles. It helps identify issues, uncover potential frustrations, and spot areas for improvement. This cost-effective method ensures designs are more user-friendly, making the overall experience smoother and more intuitive.
An

Analytics

Analytics are crucial for making data-driven design decisions. They help me understand user preferences, pain points, and behaviour patterns. By using analytics, I can spot opportunities to enhance the user experience, optimise content, and improve UI design. They also allow me to measure the success of design changes and ensure continuous improvement.
DA

Design Analysis

Design analysis involves assessing a product’s design to evaluate its usability and effectiveness. It looks at visual elements, user flow, and overall experience. By identifying strengths and weaknesses, design analysis guides improvements to ensure the product meets user expectations and business goals, driving success and customer satisfaction.
DS

Diary Studies

Diary studies are a qualitative research method where users document their activities, thoughts, and emotions over time. This real-time data gives valuable insights into their behaviours and experiences with products or services. By capturing these details, diary studies provide a deeper understanding of user needs and preferences.
AB

A/B Testing

A/B testing, or split testing, is a powerful method where I compare different versions of a webpage or design element to see which one performs better at achieving a goal. This allows me to make data-driven decisions and continuously improve your digital products and services based on real user feedback.
ER

Ethnographic Research

Ethnographic research is a qualitative method where I observe and study users in their natural environments. By understanding how users interact with products or services in real-life settings, I uncover insights into their needs, challenges, and preferences. This helps me create more intuitive, relevant, and user-centric solutions tailored to actual user experiences.