IA

Welcome to the con fuddling world of information architecture, where we unravel complexities and weave digital enchantment! Information architecture is the unsung hero that transforms chaos into order, empowering users to explore and interact with digital spaces with ease.

What is IA?

Information architecture is the practice of organising digital content to create user-friendly experiences. It involves categorising, labelling, and structuring information for easy navigation and quick access. IA ensures that digital products and websites are logical, organised, and centred around the user, helping them find what they need efficiently.

A wealth of experience

20+
Years of experience
120+
Amazing clients
200+
Projects completed

Making the complicated uncomplicated

Your content, perfectly organised for happy clicks!
With a focus on perfect organisation, I make sure your content is structured in a way that’s easy to navigate and enjoyable to explore. By designing intuitive pathways, I ensure users can find exactly what they need in a snap. Say goodbye to confusion and hello to effortless browsing—your content will always be just a click away!
INFORMATION ARCHITECTURE

Content Audit

A content audit reviews all your website content, identifying what works, what doesn’t, and what can be removed. Using both qualitative and quantitative methods, I ensure every piece is effectively assessed. With experience in running successful audits, I make decisions based on data and industry best practices. After organising the content, I test it with users to validate my hypotheses and ensure it meets their needs.
INFORMATION ARCHITECTURE

Taxonomy

Labelling and taxonomy are key to organising content and creating a seamless user experience. By accurately tagging content and structuring it logically, I help users find what they need quickly, improving navigation and reducing frustration. This boosts search rankings and ensures a user-friendly environment that keeps customers engaged.
INFORMATION ARCHITECTURE

Research

In design, qualitative research helps uncover the hidden motivations behind your customers’ choices. Through interviews, focus groups, and surveys, I gather insights into the emotions and preferences that influence decisions. This allows me to create personalised solutions, build trust, and connect with customers on a deeper level, driving sales and delivering lasting impact.
INFORMATION ARCHITECTURE

Hierarchy

Research in information architecture helps me create user-focused, intuitive digital experiences. I explore user behaviours, needs, and preferences to design structures that match their expectations. A well-researched IA streamlines content delivery, boosts engagement, and removes unnecessary complexity. By aligning user insights with business goals, I ensure a smooth and effective user journey.

IA Methods*

*This is not an exhaustive list, and not everyone will require each of these methods, think of it as a pick’n’mix - dependant on your own understanding and your budget.
SI

Stakeholder Interviews

Stakeholder interviews are crucial for understanding the goals and expectations of key individuals in a project. By engaging with clients, product managers, and experts, I gather insights that align the project’s vision with business objectives, ensuring the final design meets everyone’s needs.
CA

Content Audit

A content audit is a review of all content on a website, app, or platform. It involves cataloging and evaluating web pages, blog posts, images, videos, and more. By assessing content quality and relevance, I can identify outdated material, duplicates, and gaps, ensuring your content remains fresh and engaging.
IC

Information Categorisation

A content audit is a review of all content on a website, app, or platform. It involves evaluating web pages, blog posts, images, videos, and more. This helps identify outdated content, duplicates, and gaps, ensuring everything is relevant, fresh, and engaging.
UF

User Flows

User flows are visual representations of the steps users take to achieve goals within a digital product. They map out the journey from start to finish, helping me identify pain points and areas for improvement. By analysing user flows, I can optimise the experience, making interactions smoother and more intuitive for users, which leads to higher satisfaction and better conversion rates.
UT

User Testing

User testing is a crucial phase in IA design, where real users evaluate a product or service to provide feedback. Participants complete tasks while researchers observe their actions and gather insights. This helps refine designs, particularly in information architecture, by identifying pain points and ensuring the structure aligns with user needs.
CS

Content Strategy

Storyboarding is a visual tool that maps out a narrative, often used in filmmaking, animation, and UX design. It outlines the flow of events, scenes, and interactions to bring the story to life. In UX, storyboarding helps teams visualise ideas, plan user journeys, and ensure smooth execution of concepts.
Cs

Card Sorting

Card sorting is a fun and insightful way to understand how users think! It helps uncover their mental models and how they expect content to be organised. I use the results to create intuitive, user-friendly structures that ensure websites and apps match what users are looking for, making navigation a breeze!
Ac

Analytics

Analytics are crucial for making data-driven design decisions. They help me understand user preferences, pain points, and behaviour patterns. By using analytics, I can spot opportunities to enhance the user experience, optimise content, and improve UI design. They also allow me to measure the success of design changes and ensure continuous improvement.
TA

Task Analysis

Task analysis involves breaking down the steps users take to complete specific tasks within a product or service. I can conduct task analysis to identify bottlenecks or inefficiencies, helping to streamline workflows and optimise the overall user experience. This process ensures that users can accomplish their goals quickly and intuitively, enhancing usability and satisfaction.
CI

Contextual Inquiry

Contextual inquiry involves observing users in their natural environment as they interact with a product. I can conduct this research to uncover real-world behaviours, pain points, and motivations, providing you with actionable insights that inform a more user-centred design.
CA

Competitive Analysis

Competitive analysis examines similar products or websites to identify strengths, weaknesses, and opportunities. I can carry out a thorough competitive analysis to highlight market gaps, ensuring that your information architecture stands out and aligns with both user needs and industry trends.
SM

Site Maps

A site map is a visual representation of a website’s structure, showing content organisation and user navigation. I can help design clear, logical site maps that optimise information flow, ensuring an intuitive and user-friendly experience. This planning tool helps align the content hierarchy before development begins.