CRO

Turning clicks into gold. Unleash the power of CRO to enchant users, guiding them on a seamless journey to conversion paradise. Embrace the magic of optimisation and watch your business soar!

What is CRO?

CRO (Conversion Rate Optimisation) is the process of increasing the percentage of website visitors who take a desired action, like making a purchase or signing up. It focuses on improving the user experience through data-driven changes, including A/B tests and analysis of user behaviour to optimise design, content, and functionality.

A wealth of experience

20+
Years of experience
120+
Amazing clients
200+
Projects completed

Turning your clicks into pure gold

Making every click count, from first impression to final conversion
A fresh perspective can reveal small tweaks with big impact! With a focus on user experience, I spot opportunities to optimise your design and boost conversions. Through user analysis and usability tests, I provide actionable insights to make your design work smarter. Let’s collaborate to refine your strategy and drive real results!
CONVERSION RATE OPTIMISATION

Checkout

I can help optimise your checkout process to increase conversions and reduce cart abandonment. By simplifying steps, minimising form fields, and enabling guest checkout, I’ll make the experience faster and easier for customers. With secure payment options and strategic upselling opportunities, I’ll create a seamless, trustworthy journey that ultimately boosts your sales.
CONVERSION RATE OPTIMISATION

Onboarding

I can help design a comprehensive, structured onboarding process that builds customer confidence by highlighting key features, addressing any initial concerns, and empowering them to fully utilise their purchase. This approach also provides valuable insights into customer needs and expectations, allowing for targeted product improvements and fostering long-term satisfaction and loyalty.
CONVERSION RATE OPTIMISATION

Landing Page

I can optimise your landing page with CRO to boost conversions by refining headlines, calls-to-action, and design based on user insights. A/B testing will identify the best strategies, while improving load times and mobile responsiveness for a smoother experience, driving higher conversions and better ROI. This approach ensures your landing page is both user-friendly and highly effective in achieving business goals.
CONVERSION RATE OPTIMISATION

Listings Page

I can optimise your listings page with CRO to improve user experience and boost conversions by refining layout, descriptions, and filters. A/B testing will identify key features like images or pricing that drive engagement, while fast load times and streamlined navigation ensure users quickly find what they need, increasing sales and performance.
CONVERSION RATE OPTIMISATION

Product Page

I can optimise your product page with CRO to enhance user experience and drive conversions by refining elements like images, descriptions, and calls-to-action. A/B testing will identify effective features, such as trust signals and reviews, to build confidence. Fast load times and smooth mobile experiences will reduce friction, boosting engagement and sales.
CONVERSION RATE OPTIMISATION

Redesigns

Sometimes, things just need a fresh start! Whether your site or app feels outdated or isn’t quite hitting the mark, I specialise in redesigning digital experiences to make them modern, functional, and user-friendly. A redesign can improve usability, boost engagement, and refresh your brand, making sure your digital presence is always at its best!

CRO Methods*

*This is not an exhaustive list, and not everyone will require each of these methods, think of it as a pick’n’mix - dependant on your own understanding and your budget.
HM

Heat Mapping

Heat mapping is a CRO tool that tracks user interactions on your website or app. By colour-coding areas based on engagement, it shows hotspots of high activity and cooler areas with less interest. This helps identify areas for optimisation, improving user experience and driving conversions.
CM

Click Mapping

Click mapping, or click heat mapping, is a CRO technique that visualises users’ click behaviour on a website or app. It highlights the areas that receive the most interaction, providing insights into user preferences and engagement. This data helps optimise the layout and design for better user experience and improved conversions.
HE

Heuristic Evaluation

Heuristic evaluation is a cost-effective method where experts assess a product’s interface using established usability principles. It identifies issues, revealing areas for improvement to create more intuitive and user-friendly designs. This process enhances the user experience and boosts engagement.
CA

Content Audit

A content audit is a thorough evaluation of all content on a website, app, or digital platform. It involves reviewing and cataloging everything from web pages and blog posts to images and videos. This process helps assess the quality, relevance, and performance of existing content, allowing us to identify outdated material, duplicate pages, and gaps in information.
In

Interviews

Interviews are a crucial qualitative research method in UX design. Conducted one-on-one, these interviews explore users’ thoughts, behaviours, and motivations. Through open-ended questions, I gain valuable insights into their needs, pain points, and preferences. UX interviews add context to quantitative data, helping uncover the “why” behind user actions.
UJ

User Journey Analysis

User journey analysis identifies key touch-points, interactions, and decision-making moments users experience. By mapping each stage, I can understand their emotions, motivations, and pain points, allowing me to optimise the experience and ensure a seamless, enjoyable journey that aligns with user needs.
An

Analytics

Analytics are essential for making data-driven design decisions, offering insights into user preferences, pain points, and behaviours. By using analytics, I can pinpoint areas for improving the user experience, optimising content, and refining user interface design to better meet user needs.
RM

Rage Mapping

Rage mapping is a user research technique that identifies elements on a website or app that trigger frustration or anger in users. By observing behaviours like rapid clicking or repeated attempts, I can pinpoint pain points and usability issues that contribute to negative emotions, helping to optimise the user experience.
Re

Recordings

User recordings capture actions, behaviours, and reactions as users navigate a website or app. Collected through usability testing, interviews, remote testing, or live tracking software, these recordings offer deeper insights than quantitative data alone. They help me identify areas for optimisation and prioritise design improvements based on real user interactions.
ER

Ethnographic Research

Ethnographic research is a qualitative method that studies people’s behaviours in natural settings. Commonly used in anthropology, it’s also valuable in user experience design. By observing users in real-world environments, I can uncover authentic insights that inform more user-centric solutions.
AB

A/B Testing

A/B testing, or split testing, is a powerful technique in user experience design and marketing. It compares different versions of a webpage or design element to see which performs better in achieving a goal. This allows me to make data-driven decisions, continuously improving digital products based on real user feedback.
UT

Usability Testing

Usability testing involves participants completing tasks while researchers observe and gather feedback. It provides insights into how users interact with the product, highlighting challenges and user perceptions. This method identifies pain points, ensuring design decisions are based on real user behaviour.